Massive monsoon season discounts take the wheel in car sales drive

As the monsoon season begins, carmakers and dealers are intensifying their efforts to attract buyers with various incentives, including discounts, exchange bonuses, and assured gifts

Car sales face pressure due to reduced footfall, triggered by the heatwave, and potentially lower consumer interest during the upcoming monsoon. In response, automobile companies and dealers have adopted aggressive strategies, such as keeping showrooms open late and offering massive discounts, primarily on entry-level vehicles.

According to a survey by the Federation of Automobile Dealers Associations (Fada), showroom footfall has decreased by at least 18 per cent due to the heatwave. Although the heatwave is subsiding in many parts of the country, companies like Maruti Suzuki India Ltd (MSIL) are extending showroom hours into the night.

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