 "Norton Motorcycles, now owned by TVS Motor Company")
Iconic British motorcycle brand Norton Motorcycles, now owned by TVS Motor Company, on Tuesday unveiled its ambitious ‘Resurgence’ strategy and showcased four new bikes — Manx R, Manx, Atlas, and Atlas GT — at the world’s most popular two-wheeler show, EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori), in Milan, Italy.
What is Norton’s ‘Resurgence’ strategy?
The Resurgence strategy is a long-term plan backed by substantial investment from TVS Motor Company since it acquired Norton in April 2020. Five years in the making, the revival is anchored in innovative new models defined by Norton’s core values — design, dynamics, and detail
