Tesla must price India models competitively as buzz around entry grows

Tesla has also ended its true low-cost Model 2 efforts a year ago, shifting its focus to robotaxi and robotics plans

Amid increased buzz around Tesla’s entry into the Indian market, analysts feel that the US firm will have to price its models competitively, which is below $30,000 (around ₹26 lakhs), to gain a good foothold on the country’s roads or volumes may be limited.

 

Talks around Tesla’s potential India entry have picked up after it advertised for retail positions in Mumbai last week.

 

In a recent report BNP Paribas analysts said that they expect Tesla’s entry into India to be “slow and measured” given the low average price point in the market.

 

Even if Tesla can produce and sell at