Advertisers ready to spend more on India-Pakistan match for maximum reach

As per a top executive at a media buying firm, premiums for such matches could be more than 100 to 200 per cent of the tournament rates

Even as the “Men in Blue” get ready to face Pakistan on Sunday in the ongoing International Cricket Council (ICC) Champions Trophy 2025 at the group stage, there is another high-stakes clash going on among advertisers to secure ad slots in one of the country’s most-watched sporting events.

 

Tareque Laskar, head, ITW Core, the research desk of ITW Universe, a sports, entertainment, media, and lifestyle consulting firm, told Business Standard that ad rates for the India-Pakistan match follow a trend similar to that of the Super Bowl, the annual league championship game of the National Football League (NFL) in the