As global wine demand cools, India uncorks a fresh boom in premium bottles

With overseas travel, rising disposable incomes and a young urban crowd experimenting and trading up, India's wine market is growing even as traditional markets see consumption fall

India’s wine story is becoming a bright spot globally. While traditional wine-drinking countries are seeing flat or falling consumption, India is steadily moving in the opposite direction, with more people experimenting and trading up to better wines. Industry leaders say this shift is being driven by three things: overseas travel, rising disposable incomes and a young urban crowd embracing wine.

 

What do global trends show on wine consumption? 

As per an International Wine and Spirits Record (IWSR) survey in 2024, wine consumption has declined for decades in traditional European markets, and countries that once offset this fall — the UK,