Wednesday, November 26, 2025 | 06:53 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

In a first, Bharti Airtel ties up with Perplexity to offer AI to users

'Pro' version of LLM to be available free of cost

airtel bharti airtel
premium

The Bharti Airtel–Perplexity AI partnership in India is focused on helping customers navigate emerging digital trends with confidence and ease, said Gopal Vittal, vice-chairman and managing director of Bharti Airtel.

Aashish Aryan New Delhi

Listen to This Article

Domestic telecommunication services major Bharti Airtel has partnered with Perplexity AI to offer the “Pro” version of the large-language model (LLM) and search engine, worth ₹17,000 annually, free of charge to all its 360 million users, the company said in a press release. 
“Perplexity Pro includes more daily Pro searches per user, access to advanced artificial intelligence (AI) models, and the ability to select specific models, deep research, image generation, file uploads and analysis, as well as Perplexity Labs, a unique tool that brings ideas to life,” Bharti Airtel said. 
This is the first-of-its-kind tieup between a telecom service provider