Brands make a beeline to ride Ayush Hu Mai's Croissant-Prashant reel wave

In the past few weeks, several brands and companies, such as Britannia Industries, Netflix India, Lenskart, mCaffeine, Swiggy, The Skin Story, and Myntra, have rushed to tap into the recent fame of an Instagram user named Ayush Hu Mai after his viral Croissant-Prashant reel.

 

Britannia Industries was the first to jump on the viral Croissant-Prashant reel and even renamed its Britannia Treat Instagram account to Britannia.Prashant, after a reel by Ayush Hu Mai, in which he mispronounced croissant as Prashant. Since then, a wave of brands, with the recent ones being Yes Madam (which provides salon services at home), WanderOn