Brands

Soaring variety in in-flight meals is giving a lift to ready-to-eat brands

7 min read Last Updated : Apr 03 2023 | 3:39 PM IST

How brands use the 'for women' gimmick to sell products at a premium

5 min read Last Updated : Mar 18 2023 | 3:00 PM IST

Do odd alliances make bad brand flirtations?

5 min read Last Updated : Mar 03 2023 | 11:01 PM IST

Surf Excel becomes first Indian home care brand to top $1 bn annual sales

2 min read Last Updated : Feb 16 2023 | 9:51 AM IST

D2C firm Mensa Brands raises Rs 300 crore debt from TradeCred

1 min read Last Updated : Feb 07 2023 | 1:40 PM IST

G.O.A.T Brands acquires lifestyle firm Chumbak for undisclosed amount

2 min read Last Updated : Jan 12 2023 | 2:58 PM IST

Air India to get fresh brand identity: CEO Campbell Wilson tells staff

3 min read Last Updated : Dec 30 2022 | 12:10 PM IST

Breaking stereotypes with ads may not be so easy despite big brand backing

3 min read Last Updated : Dec 14 2022 | 6:30 PM IST

The Indian Sports Nutrition category is poised for explosive growth

4 min read Last Updated : Dec 05 2022 | 3:03 PM IST

Offline, online sales soar as shoppers clamour for best Black Friday deals

3 min read Last Updated : Nov 25 2022 | 8:46 PM IST

Brands warm up to made-in-China Singles' Day; malls see rise in footfall

3 min read Last Updated : Nov 11 2022 | 9:09 PM IST

Twitter's big headache: Brand impostors thanks to the $8 verification

3 min read Last Updated : Nov 11 2022 | 8:38 AM IST

Starbucks co-founder Zev Siegl spills the beans about building a brand

4 min read Last Updated : Nov 05 2022 | 11:25 AM IST

Brand Kohli is in top form as the cricketer celebrates his 34th birthday

3 min read Last Updated : Nov 04 2022 | 10:31 PM IST

Reliance Retail to foray into salon business by acquiring Naturals: Report

2 min read Last Updated : Nov 04 2022 | 1:20 PM IST

Zara enters pre-owned clothing biz, offers repair, resale & donation svces

2 min read Last Updated : Oct 21 2022 | 8:00 AM IST

From the Exemplary to the Exceptional: Meet the Most Preferred Brands

4 min read Last Updated : Oct 11 2022 | 3:14 PM IST

Indians not 'sticky', highly likely to switch mobile brands and carriers

2 min read Last Updated : Oct 11 2022 | 2:36 PM IST

Tata to triple Zoya stores by 2027 as India's new rich fuel brand expansion

2 min read Last Updated : Oct 11 2022 | 8:24 AM IST

Copycat threat to goodwill, trademark of legacy brands increasing

4 min read Last Updated : Oct 06 2022 | 10:39 AM IST