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Campa sees double-digit growth in UP, West Bengal soft drink market

Gains high single-digit market share in Delhi, Uttarakhand, Bihar and Assam

Campa
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The company had acquired Campa from Pure Drinks in 2022 for an estimated value of ₹22 crore

Sharleen Dsouza Mumbai

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Campa, a carbonated drink brand belonging to Reliance Consumer Products (RCP), has managed to gain double-digit volume market share in some states and high single-digit share in others after its launch two years ago. The latest entrant into the cola war, Campa has also crossed the ₹1,000 crore mark in revenues.
 
According to data sourced from the industry, Campa has gained double-digit volume market share in Uttar Pradesh and West Bengal while it has gained high single-digit market share in Delhi, Uttarakhand, Bihar and Assam. Reliance Retail had said in its Q3FY25 results release that Campa has over 10 per