Cement dealer network expansion slows down as non-trade demand rises

Three of the top-five cement makers saw their dealer count fall in FY24

Dealer networks have failed to keep pace with the rise in cement volumes sold in the last financial year, a trend that industry experts suggest may be due to the rise in non-trade and online sales, and a focus on larger dealerships.

According to data collated from annual reports, three of India’s top five cement makers - Ambuja Cements, Shree Cement, and Nuvoco Vistas Corp - saw a decline in the number of dealers they sold cement to in FY24. The other two, India’s largest cement maker UltraTech Cement’s dealer count rose by a modest three per cent,