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Luxe breathes easy: Clean air homes are in demand amid rising air pollution

Premiums rise as AQI-assured homes attract eco-conscious buyers

Air Pollution
premium

Experts observe that growing awareness of air quality is driving buyer interest, especially among families, senior citizens, and non-resident Indians seeking pollution-free, serene environments. (Illustration: Binay Sinha)

Sanket KoulPrachi Pisal New Delhi/Mumbai

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Rising air pollution in Delhi, Mumbai, and other metros is making clean air and good air quality non-negotiable for homebuyers. Developers are responding by integrating green living features, including guaranteed air quality index (AQI) levels, into their projects.
   
These initiatives are typically seen in the luxury and ultra-luxury segments, where prices can be 25–40 per cent higher than standard projects — yet buyers are willing to pay the premium.
   
“Developers will charge extra if they assure AQI. When air pollution remains high most of the year and spikes in winter — especially in places like Delhi,