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Durga Puja 2025: Corporate sponsorship up across West Bengal's 45K pandals

Corporate sponsorship for Durga Puja is buoyant in Kolkata with brands returning strongly, though retail sales show mixed trends across malls, shopping hubs and markets

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Ashok Kumar Gupta, president of the SS Hogg Market Traders’ Association, said sales were down by 40 per cent from last year.

Ishita Ayan Dutt Kolkata

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The revellers are out on the streets, traffic has slowed to a crawl, and after hurried repairs, pandals are glowing with lights — Kolkata is back to celebrating Durga Puja, shrugging off the deluge of rain.
 
A torrential downpour struck Kolkata early Tuesday, as a 5-7-kilometre cloud column released 252 millimetres of rain over seven hours, just days before the city’s biggest festival. With several pandals flooded or partially damaged, organisers raced against time to restore them.
 
Abhijit Mazumder of the Singhi Park Durga Puja Committee said the lower panel of the pandal was damaged. “The decorators and artists had