After scaling up at breakneck speed, India’s quick-commerce (qcom) sector is facing mounting regulatory scrutiny. The Competition Commission of India (CCI) has, for the first time, launched a preliminary investigation into the conduct of qcom platforms following allegations by the All India Consumer Products Distributors Federation (AICPDF), the country’s biggest retail distributors’ association, that these players are engaging in anti-competitive practices.
For AICPDF National President Dhairyashil Patil, the probe is a crucial milestone in the battle he launched in 2024. A veteran of the traditional distribution network, Patil says qcom has significantly disrupted the offline ecosystem — causing distribution volumes

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