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HNIs doubled in just 4 years, fuelling surge in luxury auto demand

India's millionaire households have nearly doubled to 8.7 lakh in four years, creating a runway for luxury car demand as wealth fuels aspirations and premium consumption

pre-owned luxe cars, luxury
premium

A survey of 150 Indian millionaires with an average age of 32 revealed that luxury cars remain among the most aspirational assets, with gifting of luxury cars and watches gaining popularity.

Anjali Singh Mumbai

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India’s high net-worth individuals (HNIs) or millionaire households have nearly do­u­bl­ed in just four years, a surge that is set to power the coun­try’s luxury car market, according to the Mercedes-Benz Hurun India Wealth Report 2025 and Lux­ury Consumer Survey 2025. 
The report estimates 871,700 Indian households with net worth above ₹8.5 crore ($1 million), up 90 per cent from 2021. These families now make up 0.31 per cent of Indian households, compared to 0.17 per cent four years ago, and the number is projected to double again within a decade. 
This wealth creation