ICC may have to reduce media rights value as firms focus on profitability

JioStar's exit pressure and RMG ad ban push ICC to revalue rights as T20 World Cup 2026 nears.

The International Cricket Council (ICC) may have to reduce its media rights value within India as broadcasters and streaming platforms remain cautious of large investments and focus on profitability, according to industry experts.

 

They said JioStar’s reasoning for exiting the current contract with ICC is the financial burden it has from the deal while the company has already kept a huge amount under provisions for expected losses from such engagements. The company had more than doubled its provisions for expected losses from onerous sports contracts in the 2024-2025 period to ₹25,760 crore, according to a media report.

 

While JioStar is