India tops global active users for AI apps; telcos to monetise: BofA report

BofA said India leads the world in daily and monthly active users for AI apps, giving Jio and Airtel scope to lift data usage, ARPUs and upsell personalised offerings through bundles

Indian telecom service providers (TSPs) Reliance Jio and Bharti Airtel will be ramping up usage of artificial intelligence (AI) or large language model (LLM) apps to boost monetisation opportunities.

 

These would come from higher data consumption by users and upselling personalised products, as the country becomes the world’s largest market for these apps by active number of users.

 

According to a Bank of America Securities (BofA) report on Wednesday, apps like OpenAI’s ChatGPT, Google’s Gemini and Perplexity have a large chunk of their users coming from India. The country, in fact, has the highest number of daily and monthly active