Don't want to miss the best from Business Standard?
Thursday, December 04, 2025 | 04:17 AM ISTहिंदी में पढें
Jet, set, glow up: Travel turns 'skin-deep' as glowcations take off
More Indians are choosing trips based on beauty rituals, skincare treatments and access to cult products, driven by personalisation and tech-led travel planning
 "Travel, cosmetics, skincare")
premium
Skyscanner calls these travellers “Glowmads”. They aren’t just influencing travel choices — they’re prompting beauty brands and retailers to innovate. | Imaging: Ajaya Mohanty
The beauty and personal care market is a force to be reckoned with — not just for its size and growth, but for its influence on where you choose to travel next. Think a trip to South Korea to achieve the perfect glass skin, or a journey to Paris for French pharmacy must-haves.
According to Booking.com, 93 per cent of Indian travellers are now open to booking dedicated “glowcations” for multiple skin-specific treatments tailored to their individual needs. “Travel experiences will move beyond traditional spa retreats and embrace high-tech innovation, with 86 per cent of Indians saying they would consider
