Jet, set, glow up: Travel turns 'skin-deep' as glowcations take off

More Indians are choosing trips based on beauty rituals, skincare treatments and access to cult products, driven by personalisation and tech-led travel planning

The beauty and personal care market is a force to be reckoned with — not just for its size and growth, but for its influence on where you choose to travel next. Think a trip to South Korea to achieve the perfect glass skin, or a journey to Paris for French pharmacy must-haves. 

According to Booking.com, 93 per cent of Indian travellers are now open to booking dedicated “glowcations” for multiple skin-specific treatments tailored to their individual needs. “Travel experiences will move beyond traditional spa retreats and embrace high-tech innovation, with 86 per cent of Indians saying they would consider