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Leniency option helps CCI crack down on ad agency cartel, gather evidence

The 'leniency programme' encourages whistleblowers in cartels to provide information on outfits and lessens their penalties in extenuating circumstances

Competition Commission of India
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Regulators opt for such “leniency” arrangements owing to the secretive nature of cartels, where it is difficult to get evidence

Ruchika ChitravanshiRoshni Shekhar New Delhi/Mumbai

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The Competition Commission of India (CCI) has taken help from whistleblowers to gather evidence on cartelisation in advertising and media buying before the start of the Indian Premier League (IPL), according to sources in the know.
 
This method of information collection, known as “leniency programme”, encourages whistleblowers in cartels to provide information on outfits and lessens their penalties in extenuating circumstances.
 
Regulators opt for such “leniency” arrangements owing to the secretive nature of cartels, where it is difficult to get evidence.
 
It is considered a pragmatic approach in tackling cartels, the formation of which is considered a serious violation of