advertising
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June 07, 2021, Monday
Google agrees to alter advertising practices after France imposes fine
The French watchdog's decision is an attempt to rebalance the power struggle over online ads in favour of publishers
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May 29, 2021, Saturday
ASCI's new e-norms likely to hurt nano and micro influencers the most
Experts say the market is expected to shrink 20% because of the ASCI rules
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May 26, 2021, Wednesday
Back-to-back IPL, T20 World Cup put advertisers in a fix: Experts
Firms will have to decide if they have budgets to deploy on the tournament, say experts
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May 20, 2021, Thursday
Zee Entertainment's Q4 profit at Rs 272 cr, ad revenue up marginally
Its total income during the quarter under review was Rs 1,984.39 crore against Rs 1,991.74 crore in the corresponding quarter
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May 04, 2021, Tuesday
Return of the prodigal: Adman Goyal is back with acquisition of Rediffusion
Sandeep Goyal has his hands full after acquiring Rediffusion, India's oldest ad agency. While the pandemic isn't making life ...
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April 30, 2021, Friday
Why Nike sued Satan but spared Jesus
Satanism is not a theme Nike could be seen to be associated with in any which way
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April 28, 2021, Wednesday
Google's ad resurgence makes Alphabet best investment bet among tech giants
Alphabet reports first-quarter revenue of $45.6 billion excluding traffic acquisition costs, up 35% from a year earlier.
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April 23, 2021, Friday
Facebook begins testing advertisements on short video offering Reels
The firm looks to help brands better engage with relevant audiences.
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April 19, 2021, Monday
A dynastic dive into opioids
Book review of Empire of Pain: The Secret History of the Sackler Dynasty
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April 12, 2021, Monday
GC Media : We have come out stronger from this Covid-19 Situation, says GC Media Director
"With Strategic and Positive Approach We Could Overcome the Difficult Times"
