February 12, 2019, Tuesday
The report by the global media agency pegs India's AdEx growth at 14 per cent in 2019
January 16, 2019, Wednesday
HDFC Bank, Parle-G, McDonald's, Coca-Cola and a slew of advertisers have opened their festive accounts in the south
December 12, 2018, Wednesday
Advertisers are waking up to the potential of in-cinema advertising as the clutter on other media grows. Digitisation and ...
September 14, 2017, Thursday
How should the creative community deal with growing protests over the use of religious icons, symbols and practices in ads?
September 11, 2017, Monday
Seniors undergo an image makeover in advertising, signalling their growing economic power
May 07, 2017, Sunday
TV ratings have dropped 33% in the last four years while TV ad prices are up 20% during that period
March 22, 2017, Wednesday
Advertisers and ad agencies would also be covered in the final set of guidelines
December 07, 2016, Wednesday
Endearing advertising with kids in the lead can teach values beyond the syllabi
December 07, 2016, Wednesday
Social advertising saw a huge surge as the govt beat the drum on welfare schemes and achievements through the year
November 20, 2016, Sunday
Children are no longer peripheral, but central to advertising plots as brands look for emotionally engaging narratives
