Advertising

Former OpenAI researcher quits as firm explores advertising like Facebook

As Facebook chased engagement and ad revenue, promises of user control eroded, raising concerns that AI platforms may repeat the same pattern, with risks to privacy and mental health

OpenAI tests ads for ChatGPT users on Free and Go plans: How it works

OpenAI has begun testing ads on ChatGPT's Free and Go tiers in the US, saying ads won't influence answers and are meant to keep the service accessible with fewer usage limits

'India one of the fastest-growing large markets for Omnicom in the world'

Post its IPG acquisition, Omnicom is reshaping its India operations, betting on scale, talent continuity and AI as one of its fastest-growing global markets

Ban advertising of ultra-processed foods from 6 am-11 pm: Eco Survey

Raising concerns on the growing consumption of ultra-processed foods containing high fat, salt and sugar amid India becoming one of the fastest growing markets for such items in the world, the Economic Survey has pitched for a ban on their advertisements from morning to late night. The pre-Budget document tabled in the Lok Sabha on Thursday also suggested restrictions on the marketing of infant and toddler milk and beverages, while flagging growing obesity among children. "More troubling still, the prevalence of excess weight among children under five has risen from 2.1 per cent in 2015-16 to 3.4 per cent in 2019-21," it said. According to estimates, over 3.3 crore children in India were obese in 2020, and it is projected to reach 8.3 crore children by 2035. The 2019-21 National Family Health Survey (NFHS) reports that 24 per cent of Indian women and 23 per cent of Indian men are overweight or obese," it added. Among women aged 15-49 years, 6.4 per cent are obese, and among men, 4

Meta's Threads set to show ads to users worldwide from next week: Details

Meta is bringing ads to Threads for users worldwide, with ads rolling out slowly across feeds as the platform expands its advertising model

Explained: Why Disney is paying $10 million to settle a US lawsuit

A complaint was filed against Disney Worldwide Services and Disney Entertainment Operations in a federal court in California over alleged violations of US children's privacy rules

The 'legacyfication' of new media and other stories as tech cuts both ways

The new is beginning to resemble the old, tech is playing both hero and villain, and cinemas are starting to get their sheen back

AI to push advertising volumes up to 18% in the next three to five years

Media buying executives said that the digital segment is expected to have the highest uplift in advertising volumes, followed by connected TV and streaming platforms

Billboards make a comeback as a shared cultural and experiential moment

As streaming platforms multiplied, billboards slid into oblivion. Now they are making a comeback, serving once again as a shared cultural and experiential moment

Digital advertising fraud now mimics humans too well, says report

A new study says digital ad fraud has tripled in sophistication, with as much as 45% of seemingly valid programmatic traffic failing deeper checks

India's advertising industry may see marginal, digital-led growth in 2026

Muted 2025 trends, an RMG ban and slow traditional media growth point to low single-digit expansion in 2026, with digital advertising expected to remain the strongest and most resilient growth driver

Time for advertising pros to hug their jobs as AI lurks in the shadows

In the past few years, the "right-sizing" and "consolidation" at WPP has resulted in iconic advertising brand names like J Walter Thompson, Young & Rubicam , & Wunderman being consigned to the dustbin

FMCG cuts hit TV ads: India's broadcast advertising falls 10% in 2025

India's TV ad market saw a 10 per cent drop in 2025 as FMCG firms cut spending amid weak demand; broadcasters like Zee and Sony reported lower ad revenue but expect recovery ahead

AI ads: Blurring the line between information, recommendation and promotion

Google's decision to try out advertisements within its Gemini AI experience could change both revenue structures as well as how advertising is targeted, but it also raises several ethical questions

Salman Khan in trouble over misleading pan masala ads, court issues notice

The complaint, filed by senior Bharatiya Janata Party (BJP) leader and Rajasthan High Court advocate Inder Mohan Singh Honey, seeks a ban on such advertisements

Piyush Pandey: The legendary genius for whom advertising was about magic

More than the mind, he believed an ad needed to touch the heart

The ad world's storyteller: Remembering Piyush Pandey and his timeless work

A Padma Shri awardee and the face of Ogilvy India for over four decades, Pandey was widely regarded as one of India's most influential advertising figures

Centre likely to ease advertising rules to help CAs, their firms to grow

The proposed amendment aims to enable the emergence of large domestic firms capable of competing with global players and capturing a share of the $240-bn international auditing and consultancy market

Cracks on the screen: Can TV fix its slide with ads and smarter metrics?

A growing ad market, an evolved advertiser, and a metric that works are what TV needs to pull itself out of its downward slide. That appears to be a tall order

Print, TV advertising volumes on PM Narendra Modi's 75th birthday

On television, government political and social ads conveying wishes accounted for nearly 28 hours of airtime across over 90 channels