Advertising

Advertising will unlock new wave of profit for micro-dramas: Report

Redseer expects ad revenue to cross Rs 5K cr by FY32 from an estimated Rs 210 crore in FY27

From renting attention to nailing intention

Brands that win, going forward, will not be the loudest. They will be the ones most helpful in the moment of need

Explained: What is surrogate advertising and what does the law say?

Maharashtra FDA notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over a Vimal Elaichi ad have put the spotlight on indirect promotion of pan masala and liquor brands

Digital ads add limited incremental reach beyond TV for FMCG brands: Study

Digital-only exposure ranged from under 1 per cent to about 4 per cent of households, while combining television and digital lifted penetration for nearly 75 per cent of brands

Centre notifies rules to remove 12-minute hourly cap on TV advertisements

The advertisement duration cap was introduced in 2006 under the Cable Television Networks Rules, 1994. The Ministry noted that the TV broadcasting sector has changed significantly

87% small & medium biz say AI tools improve advertising: Amazon report

Amazon Ads report says AI is lowering barriers of cost and complexity for SMBs, with 75 per cent saying AI-enabled advertising has supported their business growth

Govt removes 12-minute per hour advertisement cap for television channels

The government said the advertising cap, introduced in 2006, had outlived its utility amid increased competition among TV channels and the rapid growth of digital media

Brand Canvas: The ad guru's masterclass on making brands live on for life

Prahlad Kakkar's masterclass opened Brand Canvas 2026 with lessons on trust, emotion and storytelling, followed by workshops and four national qualifiers

Lights, camera, brand! Power Rangers win Brand Canvas 2026 top honours

"When wit meets excellence, magic happens." The national ad film event by BSmart ended on a high note

Animal influencers may be one up on humans, with lessons for advertisers

A report on the virality of animal pictures and videos points to an emerging trend in advertising

Microstimuli: How tiny cues can reshape decisions and public behaviour

How micro stimuli, not 30-second commercials, can change human behaviour

Best of BS Opinion: Does corporate power now rival state power globally?

From Big Tech's growing influence and Sharad Pawar's political calculus to the Congress' future and the rise of storyselling, here are today's top Opinion pieces.

Why 'storyselling' is replacing traditional advertising narratives

Why Ads That Don't Look Like Ads Are Winning

Life insurers' ad expenses fell 19.16% to ₹3,211.6 crore in FY26

Private life insurers pared advertising and publicity spending amid GST changes, EoM pressures and restructuring after the loss of input tax credit benefits

25 years of A R Rahman's Airtel jingle: A timeless lesson in branding

You don't need lyrics to know it. You don't need a screen to see it

AI-made ads promise cheaper reach, but can brands avoid slop trap?

Disney's AI ad tool could lower video costs for SMEs and regional brands, but Indian marketers warn that scale without human judgement may weaken trust, recall and regulation

Advertising curbs risk weakening broadcasters in a changed market

As of December 2025, the number of homes with cable & satellite TV was down to 100 million, according to estimates

West Asia war: Margin pressure moves ad budgets out of prime-time spotlight

Media buying agencies and the FMCG sector contribute around 30 per cent of the overall advertising industry

Buyers and brands keep an AI eye on each other in fast-changing dynamics

Consumers adopt tools to monitor the very brands that track them. It's a double-edged opportunity for brands as consumers expect greater transparency

Indian digital ad market likely to double to $22 bn by 2030, says report

The digital advertisement market in India is likely to double in the next five years, reaching up to USD 22 billion by 2030, market research firm Redseer Consulting said on Friday. According to the latest report released by Redseer, digital advertising spend growth is outpacing the broader economy with the segment accounting for 70-75 per cent of total global ad spend in 2025 and is growing at 3-5 times the pace of global real GDP in 2025. "Indian digital ad market is currently at USD 11 billion in 2025. It is projected to grow at 10-15 per cent compound annual growth rate in the range of USD 19 billion to USD 22 billion by 2030," Redseer Consulting senior consultant Madhav Gulati told PTI. Geographically, the United States holds the largest share at around 46 per cent of global digital ad spend in 2025, followed by China at around 24 per cent share. The share of India is around 1 per cent at present, according to the report. Global digital advertising market to cross USD 1.2 tril