advertising
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October 03, 2020, Saturday
Personalised advertising and users' privacy can coexist: Facebook
Some people believe that services that rely on personalised ads are inherently harmful -- collecting more data than they need to ...
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September 24, 2020, Thursday
Why the new farm Bills should excite the advertising ecosystem
All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and ...
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September 22, 2020, Tuesday
The DoubleClick deal that turned Google into ad giant. Is that a problem?
The deal turned out to be "a total game changer, a crucial piece in the larger jigsaw puzzle Google put together," said Timothy ...
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September 07, 2020, Monday
Vodafone, Idea converge into Vi in branding exercise amid telecom war
Experts warn that creating a new brand identity in a competitive market will not be easy
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August 20, 2020, Thursday
Covid-19 fear pushes up health care, insurance advertisement volumes
From April 1 to August 14, the personal health care sector ad volume grew 5%
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August 18, 2020, Tuesday
Deloitte acquires Spatial Access to augment advertising, marketing advisory
The move will augment Deloitte's advisory capabilities and enable brands to make more efficient advertising and marketing ...
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July 31, 2020, Friday
Tech giants defy economic downturns, report a combined profit of $28 bn
Though the tech industry's four biggest companies were stung by a slowdown in spending, they reported a combined profit of $28 ...
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July 30, 2020, Thursday
55 advertisements on Covid-19 reported to AYUSH Ministry in May: ASCI
Apart from that, the self-regulatory body for the advertising industry said it received three complaints from the general public ...
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July 28, 2020, Tuesday
With new law in place, will brands and stars rethink the endorsement game?
Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?
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July 17, 2020, Friday
Accelerating digital engagement, brands practice the art of being social
With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital ...
