Logistics firms turn to smart routing, AI to fast-track festive returns

As online orders and returns surge during the festive season, logistics firms like Shiprocket, Prozo, and Zippee are turning to smarter routing, automation, and network optimisation

As online shopping surged during the festival season this year, reverse logistics grew just as fast.

 

For players like Shiprocket, Prozo and Zippee, return volume surged upto 25 per cent.

 

While anticipating a rise in returns, these third-party logistics companies turned to smarter pre-sorting and routing, along with tighter network optimisation, to ensure a fast and smooth reverse logistics process.

 

Reverse logistics refers to the process of returning products from end users back through the supply chain. These include refused, undelivered shipments, returns, or exchanges.

 

Logistics and supply chain platform Shiprocket, backed by Zomato and Temasek, said it focused on