Business Standard

On the slow road: From drive-in cinemas to smaller outdoor screenings

'Drive-in theatres occupy a huge area of land. It is difficult to scale that kind of business'

cinemas, drive-in cinemas
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Ranjita Ganesan Mumbai
Sanchit Gupta, co-founder of events startup Sunset Cinema Club, won’t be opening another drive-in cinema anytime soon.

“Maybe during the next pandemic,” he says with a laugh.

In 2019, Sunset Cinema Club rented a large sports facility in Delhi-NCR to create a space where people could park their cars and watch classic movies, such as Pulp Fiction and Top Gun on a big screen. Demand for socially-distanced entertainment options, when Covid hit, had momentarily stoked sales but the economics are no longer favourable.

“Drive-in theatres occupy a huge area of land. It is difficult to scale that kind of

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