Ott Users

India's E&M industry revenue to reach $47.2 billion by 2029: PwC report

PwC's Global E&M Outlook projects India's entertainment and media revenue at $35.3 billion in 2025, rising to $47.2 billion by 2029, driven by internet ads, OTT growth, gaming and live experiences

Telcos push OTT platforms to self-verify users, not rely on SIM checks

CAF is a critical regulatory document for compliance, and telecom service providers are audited to ensure its accuracy and integrity. Failure to do so can lead to penalties

Thamma OTT release: When & where to watch Ayushmann's horror comedy?

Thamma, the Maddock's expanding Horror Comedy Universe, 2025 Diwali hit starring Ayushmann Khurrana & Rashmika Mandanna, now heads to OTT after a successful box office theatrical run

OTT releases this week: Stranger Things, Kantara, Aaryan, and more to watch

From Stranger Things' new part to funny rom-coms like Aan Paavam Pollathathu and Sunny Sanskari Ki Tulsi Kumari, top shows are streaming this week on various OTT platforms

Ads on Prime Video spark outrage as viewers complain of ruined streaming

Prime Video users are upset after ads began appearing during movies and shows; many paid subscribers say the constant ads are ruining their experience

From Bengal Files, The Family Man 3 to Homebound: Top OTT picks of the week

OTT platforms are rolling out a packed slate of new films and series this week. From regional dramas to the much-awaited third season of The Family Man, there is plenty for binge-watchers

Centre plans tighter IT Rules to curb 'obscene' and harmful online content

The Centre is considering new IT Rules that may ban 'obscene' or harmful online content on OTT platforms and digital news sites

IT Rules likely to be amended to curb fake news and defamation

The government is considering major amendments to the IT Rules 2021 to restrict obscene, defamatory or misleading digital content and introduce stricter content ratings and penalties for violations

Most Indians now pay for online content; gaming leads in spending: Lumikai

Majority of Indians now pay for accessing content online with gaming dominating the pie in wallet share for payment size of over Rs 1,000, a survey has found, said a top official of the gaming and interactive content focused venture capital firm Lumikai. Lumikai Founder and Managing Partner Salone Sehgal told PTI that the survey covered around 3,000 mobile phone users across the country between September 2024 and September 2025. The report found that 80 per cent of those consumer bases use UPI for payments, and at least 40 per cent maintain three or four active subscriptions. She said the trend reveals that India's digitally native audience is young, data-hungry, and highly willing to pay. "We did a deep dive into where people are spending that time and what is the attention share and how does it slice. of course, social media platforms Facebook, Instagram, YouTube are a very dominant part of that but I think what was more interesting was that gaming attention share stands at about

What's on OTT this week? Delhi Crime 3, Jolly LLB 3, Jurassic World Rebirth

A fresh lineup of OTT releases is set to be out this weekend. Here's a curated guide to everything new you can stream over the next few days, from Jolly LLB 3 to Jurassic World Rebirth

Delhi Crime Season 3: Shefali Shah & Huma Qureshi lead complex 2012 case

With "Delhi Crime season 3" on Netflix, actors like Shefali Shah and Huma Qureshi prove why they are among the best actors in the film industry. However, will they today again meet the standards

What's new on OTT: Maharani 4, Baramulla, Frankenstein headline lineup

This Friday's OTT releases, which range from Frankenstein to Maharani 4, provide a variety of engaging content, including both new dramas and exciting mysteries. Check your sorted upcoming weekend

The Family Man 3 trailer: Srikant aka Manoj Bajpayee is now 'Wanted'

The trailer of "The Family Man Season 3" was released today in Mumbai ahead of its Nov 21 premiere. The drama intensifies in this new season as Srikant runs from both his own agency and enemies

Amazon MX Player doubles users' time spent on CTV, mobile viewing

Amazon MX Player has doubled its viewing time on CTVs and mobile devices through hit shows like Rise and Fall and a focus on unscripted entertainment and AI-driven innovation

OTT releases this week: Kantara 2, Lokah Chapter 1, The Witcher 4 and more

Whether you are in the mood for romantic comedies, tense thrillers or lighthearted comedies, there are plenty of films to add to your watchlist this weekend. We have created a list of all

Idli Kadai OTT release: When & where to watch Dhanush starrer online?

Idli Kadai, starring Dhanush and Nithya Menen, hit theatres on Oct 1 and received mixed reviews from audiences and critics. The movie is now available on OTT platforms

OTT releases this week: Kantara 2, Lokah to Idli Kadai & more to debut

From Dhanush's Idli Kadai on Netflix to Rishab Shetty's Kantara: A Legend Chapter 1, this week is packed with new OTT releases. Whether you love thrillers or fantasy, there is something for each mood

"Aa raha hoon main": Family Man 3 teaser goes musical as release date drops

The makers of The Family Man 3 have officially disclosed the release date, and Manoj Bajpayee announced his return to the world in the quirkiest way possible by humming "Aa raha hoon main"

Delhi, Karnataka lead India's 85% surge in connected TV users in 2025

The report finds India's CTV audience at 129.2 million, with Delhi-NCR, Karnataka, and Maharashtra leading penetration as OTT content drives wider adoption

OTT platforms turn to daily TV-style shows to boost audience engagement

Streaming platforms like JioHotstar, Netflix, and Hoichoi are experimenting with daily episode releases and hybrid models to retain audiences and drive profitability