Raksha Bandhan rush: Quick commerce platforms face demand overload

As online shoppers flocked to quick commerce platforms for Raksha Bandhan essentials, sales spiked but delivery delays, out-of-stock items, and store unavailability increased for Swiggy Instamart, Bli

Quick commerce (qcom) platforms set new Raksha Bandhan sales records this year as online shoppers increasingly turned to doorstep delivery for festival essentials — from rakhis to sweets.

 

But the demand surge also meant longer delivery times, out-of-stock items, and store unavailability across Swiggy Instamart, Blinkit, Zepto, and others.

 

Swiggy Instamart, which partnered with Kalyan Jewellers to offer ₹2,100 voucher cards on orders above ₹499, saw vouchers run out at some locations.

 

In some cases, the benefit was not automatically applied to eligible carts, prompting Instamart to later add a condition that a rakhi be included in the order.

 

Agam