Ripe for picking: Apple's India iPhone assembly decision bears fruit

The decision to assemble in India paid off even though it was focused on exports in the beginning. In FY19, only 10% of Apple's phones sold in India were assembled in India, a figure that has now grow

There are seven mentions of Apple or apples in the Economic Survey presented in Parliament on Monday. Only two of those refer to the fruit. The other five are about the Cupertino, California-based technology giant, Apple Inc.

Indeed, there is a buzz around Apple Inc in India that goes beyond the gushing of its fan base over a newly released gadget or the opening of Apple’s stores in India, though these are important, too. And there are numbers underlying the buzz.

In 2023, Apple Inc quietly rose to the top spot in revenue market share in India’s