Small towns turn big for SaaS sector amid headwinds in global market

Headwinds in the global market are encouraging both major players and newer entrants to set up distributed workforce models outside of the major cities

The Indian SaaS or software-as-a-service ecosystem is considered the third largest in the world after the US and China and is expected to surpass China by 2026. But a recent report by Bain and Company indicated that the country is already the second largest globally after the United States in terms of its size and maturity. According to Bain’s estimates, the country now contributes to around 18 per cent (8,120) of the total (43,951) SaaS companies in the world. For an industry that got its shape only in the mid-2000s in India, this is considered to be an achievement in