Saturday, December 20, 2025 | 12:15 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

iPhone's rise in India: How Apple is taking on Android in premium segment

While Android continues to be the more popular smartphone platform in the country, iPhone has gained a stronger foothold among premium buyers

With Karnataka-based contract manufacturer Aequs Group now part of the Apple Inc supply chain, the American tech giant’s Indian footprint is growing rapidly. According to data intelligence firm The Trade Vision (TTV), India has already emerged as the
premium

Aryaman Gupta New Delhi

Listen to This Article

In 2007, Steve Jobs unveiled the revolutionary iPhone, which ran on Apple’s patented operating system iOS. A little over a year later, Google would go on to introduce the first Android phone, the HTC Dream, sparking a rivalry that would continue for decades.
 
“I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this,” Jobs famously said in a 2011 biography by author Walter Isaacson.
 
While the long standing tussle between Apple and Google over their respective operating systems (OSes) has been well documented, the iPhone maker’s growing success in the Indian market