Television budgets fade, streaming holds firm, films steal spotlight

Asia's content spend to drop 2% to $15.8 billion in 2025 as streaming overtakes pay-TV: Media Partners Asia report

At $7 billion, South Korea will remain the biggest spender on programming across television (TV), films, and streaming in 2025. India comes a close second at $6.2 billion in a list of seven countries that also includes Malaysia, Indonesia, the Philippines, Vietnam, and Thailand. However, overall, the money spent on shows, films, and other programming will go down by 2 per cent to $15.8 billion in 2025 in these markets. 

A large part of this decline comes from the fall in investment in TV. Streaming platforms, too, are pulling back on costly originals as they focus on profitability. That means