Udaan forms strategy to strengthen its staples business across Bharat

Following high growth, B2B e-commerce platform plans to double miller count in the next 12-15 months

India’s largest business-to-business (B2B) e-commerce platform Udaan has formed a strategy to strengthen its leadership in the grocery business across tier-II and III cities and towns.

As a part of this, the Bengaluru-based firm is planning to double the number of millers that supply staples like pulses, grains, wheat, rice and oil, on the platform in the next 12-15 months. This would be on the back of quarter-on-quarter growth of over 45 per cent in the staples business. The total staples shipped by the platform in the January-March quarter were more than 1.95 lakh tonnes.

Udaan aims to onboard about