India Ecommerce Market

Myntra deploys AI at scale as rivals intensify fashion ecommerce push

The ecommerce major is using AI to cut seller onboarding times, personalise search, speed up support and lift conversions as Nykaa, Amazon and quick commerce rivals close in

India's e-commerce market to touch $250 bn by 2030 as AI reshapes retail

Shiprocket-Deloitte report says personalised recommendations, smarter fulfilment and rising digital adoption in smaller cities and rural India will fuel the next phase of growth

Why Flipkart is giving up commission to win more of India's fashion sellers

By removing commission across all fashion price points, Flipkart is betting that better seller economics will bring more brands, products, and shoppers to its platform

Amazon Now, Flipkart Minutes go full throttle in India's qcom space

Amazon Now and Flipkart Minutes are expanding aggressively to challenge Blinkit, Instamart and Zepto, betting on scale, Tier-II markets and existing customer ecosystems

India should revisit stance on WTO ecom moratorium: Icrier study

ICRIER says India's growing digital exports now outweigh tariff revenue concerns and calls for a more proactive role in shaping global digital trade rules

Udaan's S'pore Holding co faces insolvency proceedings over $170 mn default

Creditors filed a winding-up petition after debt-restructuring talks collapsed; Udaan says the proceedings are limited

ClickPost's AI agent Parth tackles non-delivery issues of ecommerce players

The AI-powered voice agent automates customer outreach after failed deliveries, helping ecommerce brands reduce return-to-origin shipments and improve delivery success rates

Flipkart extends Indian ecommerce lead, Myntra widens lead in fashion: BofA

Flipkart Group has widened its lead in India's e-commerce market and strengthened its dominance in online fashion through Myntra, according to a Bank of America Securities report that points to resilient consumer demand despite intense competition across the internet sector. The brokerage, citing Sensor Tower daily active user (DAU) data and industry checks, said Flipkart remained the leading e-commerce platform by user engagement as of June 2026, while Myntra continued to pull ahead of rivals in fashion. The findings suggest that competitive pressures in India's online retail market have yet to dent Flipkart's market position, even as rivals continue to invest heavily to gain share. BofA said Myntra's leadership in fashion appears to be deepening, aided by relatively limited competition in premium fashion and beauty categories. The brokerage noted that several competitors had sought to position themselves as credible challengers, but user engagement trends indicate Myntra continue

Nearly half of online grocery shoppers can't check expiry dates: Survey

Nearly half of Indian consumers cannot see expiry dates while shopping for groceries online, with five major platforms failing to consistently display the information despite disclosure requirements

Over 75% of Meesho orders now come from AI-powered recommendations

Meesho says its PRISM recommendation engine is reshaping product discovery, with AI-driven personalised feeds powering most orders on the platform

Ads to algos: Are IG, Snapchat and YT becoming new digital shopping malls?

Social media is no longer just shaping conversations. With creators, algorithms and commerce converging, platforms are increasingly influencing what consumers discover and buy

Meesho partners with BSE to drive IPO readiness for MSMEs, digital sellers

E-commerce platform Meesho has partnered with the BSE to launch a new initiative aimed at helping micro, small and medium enterprises (MSMEs) and digital businesses transition into publicly-listed companies. The initiative, named 'Project Shikhar', was formalised through a Memorandum of Understanding (MoU) and aims to facilitate the listing of high-performing independent e-commerce sellers on the BSE SME platform, addressing their need for growth capital. BSE Managing Director and CEO Sundararaman Ramamurthy said the exchange pioneered the SME platform to give dynamic, job-creating businesses a direct route to capital markets. "Over the years, the BSE SME platform has enabled hundreds of MSMEs to list, raise growth capital and strengthen governance standards. This partnership with Meesho extends that ecosystem to digital-first entrepreneurs, helping e-commerce sellers become public companies," Ramamurthy said. A substantial segment of India's retail commerce operates in the informa

Flipkart taps India Post to expand e-commerce reach across smaller towns

The partnership will begin in Maharashtra and Gujarat, combining India Post's network of over 150,000 post offices with Flipkart's commerce infrastructure

From discounts to Dior: What's driving premium pivot in fashion ecommerce

India's fashion ecommerce players are increasingly betting on luxury over mass, testing whether margins can grow without losing scale

Amazon to take 'Now' rapid-delivery service to 100 cities in India

E-commerce giant ramps up micro-fulfilment network as quick-commerce competition intensifies

Amazon targeted 32,000 bad actors, seized 15 mn counterfeits in 2025

Amazon's first Trustworthy Shopping Experience Report outlines efforts to tackle counterfeits, scams, and fake reviews using AI and global enforcement actions

Tier-II, Tier-III cities drove 66% of new D2C orders in FY26: Unicommerce

Tier-II and III cities fuel D2C growth, contributing 66% of new orders in FY26 as ecommerce demand spreads beyond metros

Flipkart accelerates AI push across business as it shifts to execution

E-commerce company moves to operationalise AI use cases at scale under senior leadership

India e-com market to nearly treble to $250 billion by 2030: Report

Gen Z shoppers, AI-led personalisation and rising digital adoption to drive India's e-commerce growth to $250 billion by 2030, says Google-Deloitte report

Flipkart eyes food delivery entry, plans Bengaluru pilot launch by June

Flipkart is exploring entry into online food delivery, with a pilot likely in Bengaluru by mid-2026; the company is studying whether to launch its own app or use ONDC to compete with Zomato and Swiggy