Page 225 - News

Making mobile marketing work

A mobile first strategy can pave the way for intelligent marketing by making use of rich consumer and enterprise data

Book Extract: Motivational issues: finding the right mix

Motivating engineers to work at a company whose value comes from inventions is different from motivating people to work for a consumer products company, says a new book

New IITs, IIMs and a boost to skill sector

FM also announced a spending of Rs 100 cr to start village entrepreneurship training schemes to encourage rural youth to start their own ventures

There is nothing that beats local knowledge: Deepinder Goyal

Interview with Founder of Zomato

Symbiosis begins MBA course in Innovation & Intrapreneurship

Part of initiative to boost entrepreneurship among students

World's favourite cuppa finally brews for India

Darjeeling tea Jungpana, popular with gourmets, will start retailing here

Endemol looks to drive season-based shows

After full-fledged TV-show production, it says finite shows are more profitable

More than one-third of ad spends misses target

India is on the higher end of ineffective ad-spends count, says Nielsen. The global average is between 15 and 30 per cent. Media fragmentation is a cause

IIM-A, Harvard tie-up for training senior I-T officials

The custom executive education program will see around 30 senior I-T officials of the chief commissioner and above ranks

Wearable gadgets could become next ad frontier

Companies have to be mindful not to turn away users by appearing to be intrusive or using sensitive information

Marissa's revenge: Yahoo!, Google, and the future of TV

Rumour now has it that Marissa is turning her attention to video, putting the final touches on a YouTube clone to launch in the next few months

HUL takes on Colgate with new whitening toothpaste

Close-up Diamond Attraction claims effect after single brush

Nick plans to grow up fast

Having trailed others in the kids' genre, Nickelodeon is now making a pitch for more ads and viewers

Discount carrot: Promotion key to protect market share

The push strategy involves hard sell and aggressive price promotions to sell at a specific purchase occasion

E-commerce's silver lining

In most of the markets, people above the age of fifty are as likely as, if not more likely than, younger consumers to shop online

The top 10 business bestsellers

Health is wealth indeed

Leading the Asia Pacific markets, almost half of the Indian companies plan to put in place a health and well-being strategy within the next couple of years

Only one road

While you may think job hopping is imperative for better pay and wider experience, many hot-shot managers have made it to the top by sticking around in one company for many years

Influence marketing

Identify bloggers to rehash your marketing strategy, build engagement and reach new prospects

Better flexibility

Discussion board: Flexi working