Page 228 - News
The return of the BlackBerry men
The troubled Canadian handset major has India and enterprise clients at the centre of its turnaround plans
 "The return of the BlackBerry men")
 "Suarez: Adidas' WC dilemma")
Students' Corner
Do you think with stricter visa norms, overseas higher education is becoming dearer?
 "Students' Corner")
Customised course: IIM-A to re-look at executive education
IIM-A will look to move towards a learning and development solution provider for select companies
 "Customised course: IIM-A to re-look at executive education")
Look before you film, say brands
Brand owners draw up stricter do's and don'ts to restrict movies from depicting their brands in any negative context. But lawyers and experts say that reputation risk management still has miles to go
 "Look before you film, say brands")
Cannes looks beyond feel-good ads, to results
A jury tends to rate social-issue ads higher than others. Yet, we can't forget that advertising is primarily to sell something
 "Cannes looks beyond feel-good ads, to results")
Global brands don't top in India
Some of the world's best loved FMCG brands don't make the top-10 cut in India, a study by Kantar, the WPP-owned market research firm shows. Relaunched and indigenous brands fare better in India
 "Global brands don't top in India")
Relaunches help a marketer's core brand
A renovation sharpens the relevance of the core brand to changing needs of current customers
 "Relaunches help a marketer's core brand")
UGC-DU clash: Academicians root for 4-year programmes
It helped the students have a better rigour and inter-disciplinary content in their courses
 "UGC-DU clash: Academicians root for 4-year programmes")
The rural rupee
Marketers and innovators start looking to India's villages
 "EPL to get a better shot at wooing fans in India")
Zest, Bolt's new design credo
The next cars from Tata Motors will usher in a new diktat to lay the curse of dated styling to rest
 "Zest, Bolt's new design credo")
Method in the madness
Kishore Biyani has been aggressively restructuring Future Group's retail operations over the last year or so, at times giving out mixed signals. Here is the big plan
 "Method in the madness")
 "Insider CEO or outsider?")
Building a global leadership team
In the last part of the three-part series, Sanjay Dawar and Anurag Gupta explain how the successful Indian globalisers excel at leadership and talent management to pull ahead of the competition
 "Building a global leadership team")
 "The Strategist top five")
A new case study
Business schools around the world are toying with new ideas to make the case study method of teaching more engaging
 "A new case study")
Lenskart has one of the lowest return rates in the industry: Peyush Bansal
Interview with Co-founder & CEO Lenskart
 "Lenskart has one of the lowest return rates in the industry: Peyush Bansal")
 "Communications nirvana: Where we need to be")
Book Extract: Making CEOs accountable
The balance of power has been tilting towards CEOs and insiders, which weakens vertical accountability, says a new book
 "Book Extract: Making CEOs accountable")