As the war to attract and retain talent rages, companies are using a variety of new, innovative hooks to catch the right talent.

Second lease of Life

Business Standard

&nbsp;As the market grows young, old brands go under the knife. 
&nbsp;In 1897, a young man named Ardeshir Godrej gave up law and turned to making locks.

Brand New

&nbsp;Let me start with what I did learn at B-school. The most important were the financial tools.

It`s about execution

<OL>
<LI>Who is collaborating with the Indian Space Research Organisation (ISRO) to launch a prototype of the world's cleanest vehicle that will run on hydrogen and leave behind nothing more than a trail of water vapour? Tata Motors 
<LI>Which famous advertisement depicted Big Blue's workers as faceless Orwellian drones? This ad launched a revolutionary brand.

Answers to last week`s quiz (#046)

Not just designer clothing and high-end electronic gadgets, the fake factor' is now taking a heavy toll on the student note book (SNB) market in Karnataka.

Fake notebooks write down MSIL`s biz

&nbsp;What I've liked Stop, watch and. Sell! 
&nbsp;The traffic signals in our country are probably the most exciting in the world compared to the super-disciplined traffic signals one comes across elsewhere.

Breaking stereotypes

As the Indian advertising industry attracts attention globally, representation of Indians as adjudicators at international awards has increased.

`Indian ad professionals are thought leaders`

&nbsp;All Maruti cars since Swift bear a new, sporty DNA. The car's success has not only brought new customers but also changed the way Maruti is perceived, and perceives itself 
&nbsp;Twenty-five years ago, I V Rao, nursing a dream to design cars, joined what was then a fledgling Maruti Udyog Ltd.

Swift Makeover

&nbsp;Why Madura Garments is competing with large-format retail chains.
&nbsp;Kumar Mangalam Birla is candid.

Front-end game

While organised retail in India may be growing at a fast pace, is it on the right track? Are retailers offering consumers a fair deal? What influences buying decisions  is it still advertising?.

Branding is a 20th century concept

Virgin Mobile is flying in the face of conventional wisdom with a niche strategy for the Indian market. 


Leap of faith

How Indian Industry is managing quality? 


Product design drivers

THIS WEEK: The eyewear market in India in 2007

Strategic tools for the practising manager

Good business schools boost your self-confidence by providing you with excellent business tools  discounted cash flows, game theory, organisational behaviour, financial accounting, and so on  all of

How to face failure

1 When words make love to music and vice versa, a song is created. There is a perfect balance between the two and that is why the impact is strong. The music connects en masse and the lyrics make the

Music to my ears

ADVERTISING: Vodafone is now focusing on music as the theme for its latest brand campaign, like the 'Kabhi Kabhi' ad or the Magic Box phone ad.

A musical transition to succeed

The placement offers for the Class of 2008 have set new records in the six-year history of the Indian School of Business (ISB), with the students attracting an average Indian cost-to-company (CTC)

ISB 2008 batch averages Rs 19 lakh in offers

Swiss hospital management institution, Glion Institute of Higher Education and Les Roche International School of Hotel Management, is making a hardsell to attract more Indian students. 


Swiss school offers to train hospitality grads

Cisco's repositioning campaign reaches out to the individual consumer for the first time. 


Homing in

THIS WEEK: The Indian art jewellery market

If there is a list being compiled on the top management gurus, the most influential thinkers, or even the most influential management gurus, you can be sure C K Prahalad will feature on it. The Paul

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