The placement season at the Delhi Technological University (DTU, earlier known as the Delhi College of Engineering) is in full swing with a total of 54 companies having visited the campus and making 320 job offers to the students.

DTU's highest salary at Rs 10.49 lakh

Business Standard

    This industry is showing signs of a crisis in India. The creator of Gulliver&rsquo;s Travels was the first to establish it way back in the early 1700s. Name him and the industry.

The Strategist Quiz (#178)

It is growing at a reasonably fast pace and its emerging potential can be gauged by the increasing number of premium luxury brands entering India.

KIT: The luxury goods market in India

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The top 10 business bestsellers

RPG Enterprises has unveiled a new campaign for CEAT tyres. After the rebranding exercise (it changed the CEAT logo in 2008), this is the second-biggest marketing investment. The positioning, &ldquo;Be idiot-safe&rdquo;, builds on the idea of following road discipline, and how good tyres can help a motorcycle rider avoid accidents.

CEAT: Get a grip

A new generation of technology entrepreneurs is trying to build the software product ecosystem.

Ready for the next leap?

Intel is the leader in the microprocessor (chip) market by a very large margin. But it is not complacent. As the leader, it is Intel&rsquo;s responsibility to grow the market, especially in emerging countries like India. Intel Corporation Global Vice-president (sales and marketing group) &amp; Director (marketing strategy and campaigns) Nancy Bhagat and Intel South Asia Director (marketing) Sandeep Aurora discuss their plan to connect with the Indian audience with Preeti Khicha.

Q&A: Nancy Bhagat & Sandeep Aurora

Violations of business and intellectual property rights are on the rise and pose a huge challenge to corporations and innovators. Keeping a &lsquo;trade secret&rsquo; secret and &lsquo;confidential information&rsquo; confidential is not only difficult but also costly. The following book extract from &ldquo;Business and Intellectual Property: Protect Your Ideas&rdquo; by Anurag K Agarwal discusses some of the key issues relating to trade secret protection.

Protecting trade secrets

Airtel has a new identity, complete with a new logo and, for the first time, a symbol. A new television campaign, shot in Prague with models fresh out of acting school, is on air; its international look and feel is unmistakable. The old Airtel logo has more or less been replaced at all shops and billboards in the country, television shows, cricket fields et al.

Reinventing brand Airtel

Pepsico versus Coca Cola is pass&eacute;. It&rsquo;s time for Pepsico versus Kellog&rsquo;s in the relatively niche battleground of ready-to-eat oatmeal.

Battle over wealth in health

Last week, the Sun TV Network appointed Global Media Management and World Media Connect to manage and grow its distribution and advertising business, respectively, in North America.

TV channels bet big on ad potential abroad

As I sat down to write my last column of this year, my mind swept across the 11 months that have passed by. In like a montage of flashbacks, various events, happenings, people, news, awards etc. swam through my head. It's the time of the year when you inadvertently look back and wonder about how it was.

Just another year

The Indian Institutes of Technology (IITs) and central universities will shortly begin work on sending an association of post doctoral students and faculty members to the US universities for training from the next academic session.

Obama-Singh knowledge initiative: IITs begin work

    Zameen Organic. It comprises farmers from Amaravati district in Maharashtra and Adilabad district in Andhra Pradesh.

Answers to last week&#39s quiz (#177)

After taking leadership in the personal computer space in India, Dell now wants a piece of the market for smart phones. The company recently unveiled two phones, the XCD35 and XCD28, priced at Rs 16,990 and Rs 10,990, respectively. Both run on Google&rsquo;s Android mobile operating system.

Dell: Smarter phones?

In an effort to engage global recruiters, the Indian Institute of Management, Ahmedabad (IIM-A), organised a Recruiter Conclave in Singapore on Monday. The conclave was attended by several global companies such as DBS, Nomura, Temasek and Olam International, the institute said in an official communique.

IIM-A hosts recruiters' conclave in Singapore

Chyawanprash makers have lined up fruity variants for a wider reach.

New flavours of the season

Riding on his popularity, Indian skipper Mahendra Singh Dhoni, has signed a Rs 29-crore endorsement deal with Maxx Mobile for seven years.

Maxx Mobile ropes in Dhoni for Rs 29-cr endorsement deal

The Ministry of Community Development in Singapore was worried when data showed that the number of marriages in the country was falling drastically. Research indicated it&rsquo;s not that people didn&rsquo;t want to fall in love and marry, but they were waiting for the impossible: the &ldquo;perfect&rdquo; person (you know, someone as financially successful as they were attractive, as generous as they were intelligent and so on).

Shyamal Majumdar: The art of connecting people

If one is called a thought leader, should one take it as a complement even while fancying oneself as a nitty-gritty technocrat? That description is intriguing and worth exploring. In the minimum, there are two aspects to thought leadership: (1) generating ideas that change the way others behave or view a situation; and (2) communicating these ideas successfully.

Parthasarathi Shome: Thoughts as ideas

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