The biggest cricketing event on the planet has kicked off amidst great expectations, anticipations, excitement and frenzy. As the ICC Cricket World Cup 2011 proceeds into its third week, let&rsquo;s take a look at the fortnightly action. While most of the things have gone according to the script, the World Cup has sprung up a few surprises of its own. Amongst the biggest ones is the astonishing defeat handed over to England by their Irish neighbors in a record run chase.

Of cricket and advertising

Business Standard

Our brand positioning is mid-market. We have the premiumness of the brand because of our name and what we do. But for the last couple of years, we have been sourcing a lot of products out of India and South Asia. This means selling prices would come down and increase retail within the market.

Q&A: Martin Jones, CEO, Marks & Spencer Reliance India

Many offer other programmes on the pretext of part-time MBAs.

AICTE shuts door on part-time MBA courses

Srusti Academy of Management, a city based B-school has entered into an agreement with National Stock Exchange of India Ltd (NSE) for offering the NSE certified capital market professional (NCCMP) course.

Srusti academy, NSE in pact for capital market course

Final placements have concluded for the Indian Institute of Management-Calcutta, with the placement of all 338 students, five days after its initiation. Recruiters for students from the IIM, known best for its excellence in finance courses include companies across sector spectrums, ranging from finance, sales and marketing and FMCG, for positions based in India and abroad. International market research firm Nielsen also selected a student for their emerging leadership program in the finance domain.

IIM-Calcutta final placements conclude

Indian Institute of Management, Calcutta (IIM-C) today completed the final placement of all 388 students of 2011 batch, the process wrapped up in five days.

IIM-C completes placement for 2011 batch

Press Trust of India

It&rsquo;s the third largest player in the pain balm segment. But the 117-year-old Chennai based Amrutanjan Health Care Ltd (AHCL) now wants to go off the beaten track by becoming a health and wellness company.

Amrutanjan also makes pain balm

Salaries offered to Indian Institute of Management-Calcutta (IIM-C) graduates have increased 15-20 per cent compared to last year, during the recently concluded final placements, with more than 70 students bagging international postings.

Pay packets to IIM-C graduates grow fatter 15-20%

Between 2006 and 2010, the proportion of Indian students preferring management institutes in India over those in the US has risen, according to a survey by the Graduate Management Admission Council (GMAC).

Preference rises for Indian b-schools

The $50-bn foods major will ride piggyback on Cadbury&rsquo;s strong brand equity.

'Kraft' of wooing India

Tang is a grocery item. Something that the mother picks up when she goes shopping and then comes homes and prepares it. We intend to explode the distribution on Tang. With Oreo, the objective is to make it one of India&rsquo;s favourite biscuits. We will build the brand on special family moments.

Q&A: Anand Kripalu, President, Kraft Foods, & MD, Cadbury India

Lakme Fashion Week has entered cyberspace like never before.

Couture goes digital

Dilip Kapur, President, Hidesign talks to Sohini Sen about rising input costs, brand awareness and expansion.

Q&A: Dilip Kapur, President, Hidesign

It was in 2007 that Japanese imaging giant Nikon set up its India operations, which currently contributes to 1 per cent of Nikon Corporation&rsquo;s global sales. While the brand has a strong presence in the D-SLR (digital single lens reflex) segment, in the point-and-shoot (compact) camera segment, Nikon trails market leader Sony. To click better with consumers this year, the Rs 450-crore Indian operation has lined up a slew of affordable product offerings and hopes to improve its service network. In conversation with Preeti Khicha, Ichiro Terato, executive vice-president and CFO, Nikon Corporation, and Managing Director Nikon India Hiroshi Takashina share their plans for India. Edited excerpts.

Q&A: Ichiro Terato & Hiroshi Takashina

Provision of a weighted tax deduction to organisations donating for research to IITs may boost scientific research.

Tax benefits to AID research in iits

Parle Agro is back in the soda market with the relaunch of Bailley soda. Bailley soda will be available in 600 ml and 300 ml PET bottles, priced competitively at Rs 14 and Rs 9 respectively.

Parle Agro: Second coming

A budget grant of Rs 10 crore to the Centre for Development Economics (CDE) the Research arm of Delhi School of Economics and to Ratan Tata Library, will help CDE launch a fellowship programme for PhD students.

Budget grant: DSE to offer PhDs

Amrutanjan Health Care (Amrutanjan), the 118-year-old Chennai-based maker of ayurvedic and allopathic over-the-counter (OTC) products such as pain-relief balms and cough syrups, seems in no mood to be bought over. Reported to have been the target for acquisition of other FMCG companies last year, the Rs 89.78-crore Amrutanjan has taken its first step to diversify. It has acquired Siva&rsquo;s Soft Drink, a privately-held company in Chennai which makes beverages, for Rs 26.2 crore.

Amrutanjan Health Care: Liquid growth

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The top 10 business bestsellers

Engineering institutes in India offer four-year degree programmes as well as three-year diploma courses.

KIT: Engineering education in India

    Name this brand that is celebrating 100 years of its existence this year and has enlisted the pop star Rhianna to lend her voice to its new ad campaign and is also sponsoring a couple of her tours.

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