Aims at Rs 1,000 cr turnover via branded apparel sales.


Birla Nuvo plans Rs 100 cr investment

Business Standard

<B>MARKETING:</B> Wisdom Tree gives away booklet samples to sell a book.


Leaflets afloat

It's a no brainer that it takes years to build a brand. Why, then, are companies rebranding themselves - sometimes after decades of holding on the logo and name? These rebranding exercises could

Companies see sense in rebranding

The Institute of Chartered Accountants of India (ICAI) is exploring the option of giving recognition to students who have only passed the CA-intermediate examination.


ICAI weighs certification for CA intermediate students

The Sensex closed lower amidst a quiet trading session on Dalal Street, the Sensex opened at 10,922 went on to hit a low of 10,798 and finally closed at 10,858 down 71 points over its previous close

HDFC Sec Tech view: Sensex 10,700 is the key

The number of foreign students visiting Indian companies has been increasing steadily. 


India Inc impresses US B-school students

Blue Star has entered into a strategic alliance with ISA Italy as per which it will retail ISA's commercial refrigeration products in India. 


Blue Star inks marketing pact with Italian firm

Tata Consultancy Services (TCS) is planning to recruit about 4,000 non-Indians during this year as part of its strategy to have a diverse workforce and to reflect 'a global corporation' image of the

TCS to recruit 4,000 staff for Latin America


<OL type=1>
<LI>Which Indian airline recently announced a heli-taxi service to ferry its business class passengers? <BR><BR>
<LI>An advertising agency recently launched its Indian sports marketing

The Strategist Quiz

A song in a film uses a popular brand in its lyrics. It runs as part of the film&rsquo;s promotion on all the channels a month prior to its launch. One week after the film&rsquo;s release and a declaration of it being a box office super-hit, the brand owner decides to sue the producer for misuse of brand name.

Madhukar Sabnavis: Breaking clutter

ICICI Bank Chairman K V Kamath has a simple mantra to increase efficiency. He has always followed the 80:20 rule: Prioritise the vital few against trivial many. Kamath started following this rule when he was a student at the Indian Institute of Management, Ahmedabad.

Shyamal Majumdar: Work smarter, not harder

The Indian Institutes of Management (IIMs) and Prometric, the US-based agency that is conducting the ensuing Common Admission Test (CAT), have released a practice test on the web ahead of the actual examination.

IIMs, Prometric release CAT practice test

During the first half of 2010, the sector topped the chart in print advertising.

Advertising guidelines for education sector soon

The Indian Institute of Management, Ahmedabad (IIM-A), completes 50-years of its existence and is also ranked eighth on the latest Financial Times (FT) B-school rankings for the Masters in Management programme 2010. Samir Barua, Director IIM-A, shares with Kalpana Pathak his plans for the institute in its 50th year.

Q&A: Samir Barua, Director IIM-A

If imagination is the key, the animation industry is set to be the next big thing in terms of prospects, growth and employment.

Animation schools waiting for talent

    Sales of a personal-care brand have shot up after its name was used in a song of a recent Hindi movie. Name the brand and the movie.

Answers to last week's quiz (#168)

Gurgaon-based Management Development Institute (MDI) and Department of Science and Technology (DST) have set up a Technology Business Incubator on MDI&rsquo;s premises at Rs 7 crore.

MDI, DST set up Technology Incubator

    Name the two competing companies that had a public spat and went to court on the word &lsquo;naturals&rsquo; being used for one of their products.

The Strategist Quiz (#169)

Here&rsquo;s what keeps the entry-level SUV miles ahead of competition.

M&M's Bolero 'refresh'

Converting consumers into loyal buyers

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Social Media 101 
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Page 605 - News