The jury is out on whether Hindustan Unilever can match the success of Tata Tea&rsquo;s Jaago Re campaign with &lsquo;Stay Sharp&rsquo;.

Lipton's jigsaw puzzle

Business Standard

Bausch &amp; Lomb has adopted a three-step strategy to increase market size.

Clear vision?

The advertisement expenditure (adex) of the digital media, which includes internet and mobile mediums, has increased by 74 per cent to Rs 680 crore in 2008-09, shows a survey by Group M.

Digital media's ad spend rises 74 per cent

The World No Tobacco Day is upon us (May 31st). The Cancer Patients Aid Association (CPAA), in association with WHO and the Ministry of Health and Family Welfare, has organized a competition to create new pictorial health warnings for cigarette packs. The winning entries may find their way on to cigarette packs in India.

Pictorial health warnings can go up in smoke

Corporate enrollments bear the brunt of the slowdown as companies reduce their training budget by 20 per cent.

Finance, IT firms cut online MBA sponsorship

After providing a gamut of services across all rungs of education&mdash;from higher education to K12&mdash; Manipal Education Group&rsquo;s, Sikkim Manipal University which offers distance education programmes, launched a virtual campus called Edunxt this week. Anand Sudarshan, CEO and MD,Manipal Education, tells Kalpana Pathak how the group&rsquo;s growth plans are on track despite the slowdown.

'The best way to grow is to build a brand by providing value'

In an attempt to find a solution to the global meltdown, foreign high commissions and embassies are increasingly seeking academic tie-ups with B-schools in India. The meltdown, say institutes, has resulted in a decline in the value of foreign economies while the Indian economy looks comparatively better, thereby attracting such agencies to look for collaborations.

Indian B-schools attract foreign high commissions, embassies

How Hero Honda sharpened its marketing skills.

Full throttle

Wrigley's new advertisement hopes to leverage actress Deepika Padukone's mass appeal to drive awareness about the benefits of its chewing gum.

A star in Orbit

Recent campaigns urging the country's youth to vote have had little influence, finds an IMRB survey.

Impassive Indians

It&rsquo;s a leading global manufacturer of servers and personal computers (PCs) with annual revenues of around $120 billion. However, on the back of falling PC sales, Hewlett-Packard &mdash; which gets revenues of over $3 billion from India &mdash; now plans to sharpen its focus on making mobiles, and not PCs, the centre of computing. The HP-EDS combine (HP acquired EDS last May for $13.9 billion) has almost 35,000 employees in India and can offer a suite of solutions ranging from hardware, middleware and outsourcing to its clients, which makes it a formidable player in the commercial and enterprise computing segments. In an interview with Leslie D&rsquo;Monte, Hewlett-Packard India Managing Director Neelam Dhawan explains the way forward in a changing landscape and not-so-encouraging economy as she comes close to completing a year in office after she left Microsoft.

&#39;Mobile is surely the way to go&#39;

Some time last month, Hindi entertainment television channel Star Plus aired 15 films in a week. Of these, at least eight were shown without a break for commercials. Result? Star Plus regained its leadership position and toppled Colors, the Viacom 18 channel, from the number one position. Because of &ldquo;break-free&rdquo; cinema, the channel garnered additional 24 gross rating points (GRPs).

Star Plus: Go &#39;break-free&#39;, get GRPs

On 13 May, the Singh family of DLF sold 168 million shares at around Rs 230 apiece in the market for Rs 3,860 crore. This has brought the stake of the promoters down to 78.6 per cent but averted a mini-crisis that had cropped up.

DLF: The DLF-DAL conundrum

On May 7, Jet Airways introduced Jet Konnect, an all-economy service which will fly on short routes. Sector experts expect Jet to introduce more than 50 such weekly flights, priced almost at par with low-cost carriers. In reaction, Kingfisher, Jet&rsquo;s arch rival, has also shifted around 25 weekly flights to its low-cost arm, Kingfisher Red. Industry sources say the reason why Jet has come out with a new low-cost service even though it has a low-cost subsidiary, JetLite (earlier Air Sahara), could be the legal battle between Jet and Sahara over the payment of dues.

Jet Airways: Will Jet connect?

The current size of the watch market (non-jewellery) in India is estimated at Rs 5,300 crore.

KIT: The Indian watch market

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The top 10 business bestsellers

    Name the fictional couple who appeared in ads run by the insurance industry in the US to block the government&rsquo;s health care plan.

The Strategist Quiz (#099)

    This board game created by an Indian is probably the world&rsquo;s first on intellectual property rights. Name it.

Answers to last week's quiz (#098)

The Indian Institute of Technology (IIT), Roorkee has suggested the Orissa government to adopt the new Piano Key Weir Technology for in-stream storage of water in the river Brahmani.

IIT-Roorkee suggests Piano Key Weir tech for in-stream storage in Brahmani

REAMS of newsprint have already been expended on how the globe is now merely a village, how we carry our world in shaving blade-thin mobile phones, how the moon is just a flight away and how we will soon have our very own private soap-bubbles for personal transport.

Tata Sky&#39;s delectable solution

ICICI Bank&rsquo;s market cap, growing at breakneck speed until last year, hit a speed breaker on October 10, 2008, when its share plunged 20 per cent in a single day. The fall, which the bank executives attributed to &ldquo;malicious rumour-mongering&rdquo; in their complaint to the police two days later, has become a precursor to a series of image makeovers for the bank in the last few months.

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