Page 788 - News
Why rewards punish
The moment rewards are removed, the desired behaviour runs the risk of grinding to a sudden halt, says this excerpt from the book, Rip It Up
Bulk sales cannot offset the pain points in e-commerce: Manish Agarwal
Interview with CEO, Reliance Entertainment Digital
Big Mac's different strokes
McDonald's is adopting differential pricing, new formats and designs to stay relevant to customers who are spoilt for choice
Boom in Marathi channels
Growth in both revenues and audiences picks up
Slowdown skips IIMs
Pre-placement offers point to a buoyant recruitment season
Harvard courses focus on India cases
India-focused cases are in demand as MBA and executive education faculty seek to add content from emerging markets
Focus on aam aadmi
KBC 6 makes a tactical move from greed to the need for money
Shyamal Majumdar: Time for self-regulation?
Public sector bank chiefs are not always paragons of HR virtue
Newsmakers: Agnello Dias and Santosh Padhi
The ad gamechangers
Keeping suitors at bay
At a time when consolidation is the name of the game, a few small agencies like TapRoot and Creativeland are refusing to partner any of the big groups
Engaging kids online to create brand assets
Turner¿s annual New Generations study chronicles the changing media habit of kids. This year¿s study shows that adoption of technology by children has increased by leaps and bounds