It would be quite wrong on part of the Indian universities in considering themselves inadequate for the criterion used for ranking.

Student's corner

Business Standard

The NMIMS School of Business Management (SBM), Mumbai, entered into a partnership with SHRM India, a 100 per cent subsidiary of the Society of Human Resource Management (SHRM), one of the world's largest HR professional association. The institute would collaborate with SHRM India for their MBA in Human Resource (MBA-HR) programme.

NMIMS, SHRM India partner for MBA-HR programme

Barring the odd soundbyte around the official launch a few weeks ago, Spanish beverage major Aje, the owner of Big Cola, a brand strong in Latin America, has opted to maintain a low profile in the Indian marketplace - the fourth Asian country it has stepped into after Thailand, Vietnam and Indonesia in the last few years.

Can Big Cola live up to its name?

Back in the 1990s, when Reebok launched its (then) highly successful range of Pump sneakers in the US, a couple of interesting things happened. Despite being almost 150 per cent more expensive than a comparable pair of sneakers, the Pump was selling really well, even more so in urban centers, and among the key opinion-influencer set of urban African-American youth. Two side effects of this were (a) youth taking to robbery and mugging to either steal the shoes or obtain the means to buy the shoes (b) fakes on the street, being lapped up by those who couldn't obtain the real deal, by hook or crook. Marketing legend has it that Reebok did nothing to discourage either of these two effects, and, in fact, went on to encourage the latter.

Is your brand a fake yet?

Defining the appropriate corporate form strategy is perhaps going to be one of the most complex yet pertinent questions facing Indian conglomerates in the next decade. In our previous two articles, we have explored why conglomerates exist and their evolution in the Indian context. This final article in the trilogy focuses on a framework that Indian conglomerates can use to think about their corporate form.

Framework for growth

A successful conversation is much like a tennis game-back and forth with each participant equally enthused. Once the dialogue has begun, the conversation should flow from there.

Negotiation: surviving the silences and the stares

Think about it: the days of social media sites being a strictly &quot;social&quot; experience are over, embedded commerce is now a large part of the experience, even on sites like Facebook. Many businesses have entered the world of social media for the sake of keeping up with trends &mdash; a smart move, but one lacking foresight. In this interview to Alokananda Chakraborty, Rajdeep Endow, who holds the dual responsibility as the managing director for India and the global delivery lead for SapientNitro, part of Sapient, is an integrated marketing and technology services firm, talks about what companies are doing right and why some are failing.

Without content, a web presence is lifeless: Rajdeep Endow

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The top 10 business bestsellers

Opportunity for short stay medical centres in the country is now gradually recognised and will be at the forefront of the healthcare industry growth in the future. In the last decade, a small but significant number of short stay centres have been set up in our country, primarily in Ophthalmology, Gastroenterology and Orthopaedics are other specialties which contribute to a substantial chunk of day care services being offered in the country. Hospitals are increasingly dedicating few of their beds as day care beds, making an efficient use of the assets available to them. More centres are expected to be operational in the near future.

KIT: Short stay medical centres

    Built to Last is the title of a popular business book written by Jim Collins. Name the business group that uses the same phrase as its logo.

Answers to last week's The Strategist Quiz (#262)

Woman candidates aspiring for top business schools across the country have a reason to cheer. Management institutes are putting in additional efforts to get more woman students on their campuses. Major B-Schools, including the Indian Institutes of Management (IIMs), Xavier Labour Relations Institute (XLRI) Jamshedpur, and Indian School of Business (ISB), have taken initiatives to bring more women on board.

Business schools get more women on board

French car maker Renault has fired a salvo into the stronghold of homegrown vehicle manufacturers with the launch of compact sports utility vehicle (SUV) Duster earlier this month. The Duster, has already grabbed over 5,000 bookings.

Duster success to push compact SUV launches by global majors

Get ready for a charged up battle in the Indian glucose drink market. Kolkata-based Emami is gearing up for a head-on clash with established players like Heinz and Dabur. After soft launching its glucose brand called Zandu Gluco Charge early this year, the FMCG major is looking for a phase-wise launch across the country, competing with brands like Glucon D of Heinz and Glucose D by Dabur.

Emami set to charge up glucose drink market

The only gainer in all this is the CFA and its charter holders. Now since ICFAI will not be admitting students to its CFA course anymore, those who have already passed the CFA (ICFAI) exam will be at loss because now they would be holding the degree of a course which has been discontinued.

Student&#8217s corner

Despite Britain&rsquo;s stringent visa rules, increased unemployment rate and appreciation of the pound against the rupee, the share of applications from genuine Indian students (those going for quality education, professional value addition and so forth) remains intact.

For Indian students, it's destination UK despite several stumbling blocks

The economic slowdown has not only taken a toll on India Inc&rsquo;s bottomline but also on the hopes of Indian Institutes of Management (IIMs) which planned to seek financial contribution from the corporate world to build their corpus.

Slowdown takes a toll on corporate donations to IIMs

It was once the undisputed market leader in the branded battery market with over 50 per cent market share. But Exide has been facing tough competition &ndash; from Amara Raja Batteries and unorganised players.

Exide recharges after a break

    In the early 1900s bankers chose this person to run a failing New York based meat packing company. This company through an earlier subsidiary used animal by-products from its slaughter houses and started out making tennis racket strings, violin strings, and surgical sutures. Identify the company and the person after whom it is named.

Answers to last week's The Strategist Quiz (#263)

Premiumisation continues to be one of the most significant trends in the FMCG sector with consumers shifting across categories and also upgrading within categories. In fact we can see this shift most apparent in what we eat and drink on a day-to-day basis. For example, the shift from squashes to carbonated soft drinks to juices, from glucose biscuits to cookies, from polypack to tetrapak milk, from palm oil to refined vegetable oil to heart healthy oil.

Jostling for a bigger slice

It&rsquo;s difficult to zag when every bone in your body says zig. But it&rsquo;s precisely this strategy that helps leaders in any industry to stay ahead of the pack. Volvo Auto India may prefer to stay away from the numbers game in the Indian automobile market, but it wants to bring the brand back into the limelight by treading a course different from the rest. At a time when most car manufacturers seem to be launching new cars every second month or upgrading existing products, it plans to stick to its one-new-car-a-year strategy for the next few years. In a recent interview to Rajarshi Bhattacharjee, Tomas Ernberg, managing director, Volvo Auto India, explains the company&rsquo;s India strategy.

Our marketing strategy focuses equally on sharp targeting and engagement: Tomas Ernberg

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Poor Little Rich Slum by Rashmi Bansal, Deepak Gandhi and Dee Gandhi
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Breakout Nations: In

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