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Gold's record run: Heirlooms put on sale, buyers turn to lightweight bling

With budgets under strain, shoppers are turning to old jewellery to meet new needs

Bowbazar jewellery market, gold prices Kolkata, gold sales drop India, wedding season gold demand, retail gold prices India, gold price impact on shopping, gold jewellery sales slowdown, gold prices breach ₹1 lakh, lightweight gold jewellery demand,
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In India, gold is more than an investment; it is an emotion. Selling gold, particularly heirlooms, is often a measure of desperation. But today, with the yellow metal at historic highs, sentiment is shifting

Akshara SrivastavaSharleen DsouzaIshita Ayan DuttShine Jacob New Delhi\Mumbai\Kolkata\Chennai

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The bustle, so typical of a wedding season, is conspicuously absent in Bowbazar, Kolkata’s storied jewellery district. Around 350 shops line this central stretch of the city, but the ennui in the air is unmistakable.
 
Gold prices have skyrocketed to a point where shoppers’ budgets are falling woefully short, says a salesperson at Gold Emporium. “Sales are down significantly. Those who want to gift gold to their near and dear ones are not getting anything worthwhile within their budget. Even something as basic as a nose pin now costs ₹6,000. And who gives a nose pin?”
 
“People are looking for