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MF transactions' digital juggernaut rolls on as investors shift online

Major fund houses report a sharp rise in online transactions, driven by changing investor habits, distributor behaviour, and fast-growing fintech platforms

aggressive hybrid funds, mutual funds, equity, debt, retirement planning, long-term goals, investment strategy, portfolio stability, systematic withdrawal plans, moderate risk investors
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Digital may account for smaller ticket-size investments, an Association of Mutual Funds in India (Amfi) report showed.

Sachin P Mampatta Mumbai

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Filling up physical forms, visiting mutual fund (MF) offices, and calling on other offline means of investing have increasingly become the domain of a smaller set of investors at many large MFs, compared to 12-13 years ago when it accounted for the majority of transactions. 
HDFC Asset Management Company share of electronic transactions rose to 96 per cent for September 2025 from 93 per cent a year ago. Nippon India’s September 2025 investor presentation puts the half-yearly share of digital transactions at 75 per cent from 70 per cent in September 2024, and 56 per cent a year earlier. Quarterly