Colgate's outperformance depends on volume recovery, premiumisation

The stock has risen by around 36 per cent in the last six months

The Colgate-Palmolive (India) share recently hit a record high, which could be a sign that the Fast-moving consumer goods (FMCG) major is moving into a new trajectory after being overlooked by investors for several years. The management says accelerated marketing spending on creating awareness has facilitated the frequency of usage in urban pockets, aiding gradual volume recovery. Although per capita toothpaste consumption remains at around 200 gm, Colgate is banking on a major shift in socio-economic composition to drive premiumisation with the target of the 13 million plus who earn over $500 equivalent per month.

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