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MDH Dadaji, style icon & a successful CEO: The legacy of Dharampal Gulati

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Business Standard

Dharampal Gulati, famously known as 'MDH Dadaji' for repeated appearance in his spice brand's television ads, died on December 3. He started his spices business journey as a nondescript shack in Delhi's Karol Bagh after selling his tonga, and went on, at the age of 94, to becoming the highest-paid CEO in the country's FMCG sector. Gulati, also known as the Spice King, was born in Sialkot (now in Pakistan) on March 27, 1923, and moved to India after Partition and set up his business in Delhi. His father had a spice shop in Sialkot, called 'Mahashian Di Hatti' (MDH), but the outlet was popularly known as 'Deggi Mirch Wale'. Watch the video which tracks his inspiring journey.

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