Gaganjeet Bhullar, a professional golf player, had won nine national-level tournaments and also represented India in Asian and world-level championships. He ranked fifth in Asia and 159th in the world. He endorsed various brands. His contracts with them required him to use their equipment and clothing, or else face liability claims.
On February 17, 2014, Bhullar flew on an Emirates Airlines flight from Johannesburg to Mumbai via Dubai to play in the Louis Philippe Cup in Mumbai. The flight landed in Mumbai at 17:00 hours, but his baggage was missing. He was told it would arrive by the next flight. Although
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