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Are we entering an era of boring colours but exciting brand marques?

At one time, we used to photograph the cars in various colours to study how they reproduced; green and blue were a problem. Silver gray was difficult to shoot

Cars
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Ambi Parameswaran

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There was a time, 20 years ago, when you had a tough time getting a white or cream coloured refrigerator. The growing middle class wanted to display their refrigerator, mostly 165-litre capacity, in their living room. The more conspicuous the colour, the better.
 
That thirst seems to have been quenched and we don’t see the preponderance of red and blue refrigerators anymore. The variety of refrigerators on display has dramatically increased, to compensate for the loss of colour.
 
Are cars different?
 
The article, ‘Black, blue shine bright for car owners’ in this newspaper on December 31 got me
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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