 "Australia's social media ban for kids sparks debate on advertising ethics")
“Australia banning social media for people under 16”, said a headline in this newspaper on December 4. It got me thinking how children consume media and my own learning in this domain.
It was in the early 1990s and we were preparing to launch an exciting new confectionery brand. I suggested to my client that the ideal time to break the advertising would be when kids had all the time to try new products: The holidays. My client, a confectionery marketing veteran, violently disagreed. He explained that the ideal time to launch any new kiddie product was when kids had
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