Business Standard

Elaichi ads or chewing tobacco surrogates?

The prevalence of surrogate advertising for chewing tobacco during the IPL is raising questions about who is responsible for oversight and enforcement

Advertising, Ads, ASCI

Sandeep Goyal
The television broadcast of the IPL on Star TV is currently awash with elaichi ads. Amitabh Bachchan and Ranveer Singh are aggressively selling silver-coated elaichi from Kamla Pasand. This is despite the fact that in October 2021, Mr Bachchan terminated his contract with Kamla Pasand. His office released a statement then stating, “When Mr Bachchan became associated with the brand, he wasn’t aware it falls under surrogate advertising. Now, he has terminated the contract with the brand, has written to them about his termination, and has returned the money received for the promotion”. No one knows what transpired in the
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

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First Published: Apr 28 2023 | 10:21 PM IST

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