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Hot wheels that burnished Maruti (and Suzuki)

How the Swift changed Maruti's and Suzuki's way of thinking

Maruti Suzuki’s 4th generation Epic New Swift,Maruti Suzuki
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Gurugram: The newly launched Maruti Suzuki’s 4th generation Epic New Swift during an event, in Gurugram, Thursday, May 9, 2024. (Photo: PTI)

Suveen Sinha
In the next few days, you might see a headline that Maruti Suzuki’s Swift has sold a cumulative 3 million units since its launch in May 2005. That will be quite a feat for the hatchback, whose new version came out in May and raced to the top of the sales charts, despite not being available for the entire month, and in a country obsessed with sports utility vehicles.

Speaking from memory, two other car models in India would have crossed the 3 million milestone. The little Alto has sold 4.5 million, Wagon R has sold more
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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