 "The only difference between an urban Indian and a rural Indian is that they live in places that are defined by the census as “urban” and “rural”")
For all marketing professionals working in large companies, the population census of India is a treasure trove of information. It gives a listing of all cities, towns, villages, population, as well as key features such as the number of households, electricity connections, bank accounts, internet connections, cooking gas, mobile and smartphones, bicycles, scooters, cars, etc. That makes it a vital guide for sales and marketing planning.
Unfortunately, we did not have the census in 2021 due to the pandemic. Hence, we have got used to rather loose definitions of metros, Tier 1 and Tier 2 towns, etc.
Do all young
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper
