Making sense of the census: Do young marketing execs grasp its importance?

Census 2026 (as it may be called) will help us get a better picture and spur many more interesting questions to ask in marketing interviews

For all marketing professionals working in large companies, the population census of India is a treasure trove of information. It gives a listing of all cities, towns, villages, population, as well as key features such as the number of households, electricity connections, bank accounts, internet connections, cooking gas, mobile and smartphones, bicycles, scooters, cars, etc. That makes it a vital guide for sales and marketing planning.

 

Unfortunately, we did not have the census in 2021 due to the pandemic. Hence, we have got used to rather loose definitions of metros, Tier 1 and Tier 2 towns, etc.

 

Do all young