Moviegoers are back

Filmmakers will have to invest in understanding the changing tastes of moviegoers, in multiplexes and single screens, in order to improve their chances of success

Cinema hall, Kashmir, South Kashmir

Ambi Parameswaran
Moviegoers have been reluctant to return to cinema halls. So the story titled “PVR-INOX makes big BO return with blockbuster” (Business Standard, August 31) was a welcome change. The big
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

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First Published: Sep 19 2023 | 7:56 PM IST

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