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Moviegoers are back

Filmmakers will have to invest in understanding the changing tastes of moviegoers, in multiplexes and single screens, in order to improve their chances of success

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5 min read Last Updated : Sep 19 2023 | 7:56 PM IST

Moviegoers have been reluctant to return to cinema halls. So the story titled “PVR-INOX makes big BO return with blockbuster” (Business Standard, August 31) was a welcome change. The big success of Gadar 2, followed by the even bigger success of Jawan (released on September 7), is probably a sign that moviegoers are back in large numbers.

The long drought of Bollywood hits has evoked many reactions including those that said the over-the-top platforms have swallowed the multiplex audience. The criticism also centred on the inability of film producers to understand the changing tastes of moviegoers. There is a widely held

Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

Topics : PVR Inox Bollywood movies BS Opinion

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