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Reading the tea leaves on consumption: Rural strong, urban to follow

Urban consumer perceptions on the economic situation are still in the negative zone, though getting progressively less negative from January 2025

urban, consumption, urban expenditure
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The positive effects of the price drop will slowly unfold over the next year, as the urban consumers’ reality and sentiment improve.

Rama Bijapurkar

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Are we on the verge of a phenomenal unleashing of  consumption? This column takes a consumer-based stab at assessing what may happen — consumer-based assessments explain phenomena better than company performance-based, or worse still, listed-company performance-based assessments. 
Let’s examine the situation of the three major drivers of household consumption growth: When people get more money — whether earned, borrowed, or through welfare; when things people want to buy become cheaper or when the cost of loans become cheaper; and when people feel the economic environment is getting better and there is nothing lurking in the future
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper